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1 décembre Steve Jobs的魔力Steve Jobs的魔力
The Power of Steve Jobs
这位魅力十足的苹果创始人开创了诸多领域,实现了无与伦比的归返,并树立了一个无限创新的品牌。这使他荣登Fortune杂志2007年威力25之榜首。
原文作者 / Brent Schlender, Fortune杂志编辑 Fortune
翻译 / Xavier Yang
管理大师曾称赞Steve Jobs为“企业界的贝多芬”。他为这苹果创始人的能力所折服——一次又一次,把芯片、磁盘、塑料和软件魔法般神秘得混合,变成数码设备,并用自己出名的充满诱惑力的表演艺术宣传它们。不过说Jobs犹如马基雅弗利大概也毫不夸张——操纵原始供应商、合作伙伴甚至整个产业符合他的意志。
他浴火重生的脑力劳动之子(brainchild),苹果公司,在Fortune 500排名第121,远落后于诸如Dell(第34名)和HP(第14名)。然而,苹果的多产(fecundity)——在它领域中的每一个角度充满持续不断、艺术气息十足的创新——不仅深刻得改变了信息技术领域,更影响了众多相关产业。
想想吧。在不同寻常的30年职业生涯里,Jobs两次更改了计算机产业的发展方向。1977年Apple II宣告了个人电脑时代的到来,1984年Macintosh引入的图形用户界面更被从那以后的任何一台电脑所模仿。
一路上Jobs提出了“桌面印刷”的构想,为世界带来了激光打印机,并开辟了个人电脑网络。他还不经意随手资助了Pixar,而正是Pixar孕育了电脑动画电影的制作技术以及全新的企业模式。
自从1997年回到重病不起的苹果公司, Jobs像柔术名家般行使他日渐增长的力量。他用iPod折服了大众对Sony的崇拜,成为了消费电子领域的动力之源。
他一手说服了唱片公司、电视台和好萊屋,用iTunes Music Store教会了它们在数字时代如何销售商品。他以获得极大成功的Apple Store来给传统零售商孩子们传授了活生生的一课,如何经营高利润、高影响力的零售业。
今年,在他登上创意及宣传能量之巅,Jobs挥舞指挥棒,如同演奏交响乐般以前所未有的高度,成功得将iPhone打入手机产业。这是一个由玻璃和铝包裹的止咳糖外形的全能数字设备。
这就是Jobs颠覆的五个领域——计算机、好萊屋、音乐、零售和手机。他甚至还显著的影响了所有产业创意部门的工作方式,因为苹果为电影制作、声音合成与图像编辑领域创造软件工具。
不仅如此,他的艺术品位持续引领电视和平面广告。如果这还不够,在今年前期卖出Pixar后,他现在是迪士尼公司最大的股东。此时此刻,没有人能比Jobs在如此多领域拥有这样巨大的影响力了。
“我们不认为这是力量,”Jobs说,“我们只想制造创意十足的新产品,令我们的消费者感到惊喜与激动。是快乐、忠诚的客户使苹果具有了它的力量。然而,创造这一切的原始动力是,我们只是尝试研究我们自己想拥有的伟大产品,同时希望消费者们能与我们同样爱它。我觉得,在这么多年后,我们已经十分擅长这点了。”
Jobs也有搬弄是非、设置圈套的能力——对竞争对手萌生恨意,与不乐意接受他个人指定的对自己、以及对方的合作条款的商业伙伴、产业同盟产生摩擦。
NBC最近宣布它会从iTunes Music Store撤出它的电视节目并建立自己的视频下载服务,有一些唱片公司希望歌曲及专集定价更加灵活。倔强的Jobs还引来了SEC对苹果及Pixar公司backdating options问题中他的角色的调查。
是什么令Jobs名声响亮?甚至他的亲密朋友也坦白他们并不知道,这些人大部分为了种种原因不愿讨论他。然而,再没有一个高科技产业经理人,能够在踏入其最激烈的竞争对手的年度销售会议时赢得全体成员起立并热烈鼓掌喝彩的了。这正是2002年发生的事实,当Andy Grove邀请Jobs谈谈创新。
直到两年多以后苹果才同意开始在它的电脑中使用Intel的芯片。但是Intel的销售人员喜悦溢于言表。
明星的魔力:他毫不匮乏。
25 février Happy Birthday Steve Jobs!Well it's a few hours late here in Beijing time, but it's the right time in your own time zone - February 24th. It marks the Steve Jobs' 52nd birthday. So, just cut to the chase. To the great Steve, here is my most sincere wish: Happy 52th Birthday! You know 52 years ago you came to this human world and demonstrated why it was no longer the same. You have changed the world around us so much, since the Mac in 1984 and the iPod in 2001. In addition, I am sure you will continue to do so with your iPhone. The world has been a better place. Without you and your Apple ][, the PC industry would not have taken off as is, at least not so elegantly. Without you and your Macintosh (perhaps plus Xerox Parc), we would still stuck in the command line user interface, no window, no mouse, and with clunky in-consistent keyboard shortcuts (aka "amazing UI" as in NeXTSTEP 3 Demo). Bill and Microsoft would have nowhere to copy Windows from, Ballmer would have no one to shout "Developers Developers..". Though the big brother is still watching almost everyone, and the revolution has not succeeded, there are more and more Switchers just as the 12 Disciples following Jesus and Washington and Jefferson, who "switched" and led others switching to the American belief. The Macintosh is a dream and a belief. A dream where computers are easy to use, great to look at and elegantly to feel. A dream where there were not no hassle dealing with Viruses, Malwares, BSoDs, DLLs and Registries. A belief where no IT person and Encyclopedia-like thick User Manuals (plus, after sale support calls to India) are needed. We Evangelists swear to slowly take people back from confuses and panics and unneccessary pains. We live in this Windows world and we ought to be good citizens, but time will prove why this Troy will forever alter the Windows world, because "Once you switched to Mac, you never look back." Without you and your iPod+iTunes, Rock and Roll would not have reborn and we will not be listening to music this easy and as like. Without your struggle and continued efforts with the Big Five, no one would be able to own the music. Windows Media DRM plus the greedy Record Labels would have forever locked people out from the world of justice and right and jail everyone in this new digital music world. Tortured UI would have ruled every single Music Player out there, with tiny screens and awkward nipple-like buttons. "128MB with 30 songs in your pocket" would have been our wildest dream. Moreover, no one wants more because merely those 30 songs would have taken well over an hour to "sync" to the players without Firewire (Intel would never invent USB2.0 were there not have been Firewire). But it could and were even worse because the success rate of a sync were well below 50% (remember that Yepp?), and after which or halfway thru the battery died out and you had to buy some new AAAs and let out some more Leads the environment to even begin listening to these 30 songs. Without you and your Pixar (Now assets of Disney), CG and computer animation would not be seen in movies and less laugh could have been observed in the cinema. Toy Story? Finding Nemo? The Incredibles? Cars? Why would “serious people” even want it! Without you and your Apple (Now Apple Inc.), beige boxes would still be the symbol of a computer with cords and wires dangling around like . Industrial design and elegance would never be relevance to a machine. Passion, Stevenote, RDM, Wow factor, "Boom", "blow away", "amazing", "mere mortal", and rock concert would be far away from the computer industry. No one around the world would camp out the night before in a cold winter day, fly to or across America, or stay up until 2 o'clock late in the morning (in other countries of other continents) just for a better seat for the next day's keynote of a CEO or simply to watch it. No multi-hundred people would line up stretching out a few blocks just to wait for the opening of a Computer Store; no one would cut, shave, or paint his hair to mimic a company logo. No one would create a community with countless rumor sites having various "sources" claiming a new tech products were on the horizon, and thousands of people follow up immediately to piping up their dreams. No one would… We are seen as the crazy ones from time to time, but we like the umbrella. Since the people who are crazy enough to think they can change the world, are the ones who do. It is 2007 and the first 30 years were just the beginning. For Apple, and for us all. Happy Birthday, Steve. From Beijing. *reposted on March 11th, corrected lots of grammar mistakes. 8 février Get a Mac - SecurityWell it's a tech-savvy ad, but very well done. Made me laughed hard.
As you may know, Windows Vista is the next big thing from Microsoft. Frankly, the Aero UI looks pretty stunning, with the glossy glass look&feel. However, like Bertrand Serlet, Apple's VP of Software Engineering, said in WWDC06, pointing to Vista's logo, "It's like get a Windows logo, and add a nice aqua bulb atop it. ... But underneath it all, it's still windows." Vista did look good at first sight, but it all ends there. It's nothing more a pretty face bolted on top of Windows XP. Even worse, in order to achieve better security, vista introduced what Microsoft called "UAP", directly copied from the Mac OS X but got it so intense that whenever you do anything, it pops up and ask for permission. It kind of solved the security problem, hmm, at the sacrifice of usability. UAP is annoying. And it's one of the major issues that had me dump Vista in favor of, uh, XP, on my Windows Box (cuz there's no choice of OS X)
"Get a Mac" is a series of ads promoting the Mac platform. While you may not quite understand what this particular ad means, you could get a rough idea of what's it all about. And when you did try Vista, be it on your fresh PC, or in shops, you may feel it deeper.
Vista, sucks. Period.
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