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December 01

Steve Jobs的魔力

Steve Jobs的魔力
The Power of Steve Jobs
这位魅力十足的苹果创始人开创了诸多领域,实现了无与伦比的归返,并树立了一个无限创新的品牌。这使他荣登Fortune杂志2007年威力25之榜首。
 
原文作者 / Brent Schlender, Fortune杂志编辑 Fortune
翻译 / Xavier Yang
 
steve_jobs_power.gi.03
 
管理大师曾称赞Steve Jobs为“企业界的贝多芬”。他为这苹果创始人的能力所折服——一次又一次,把芯片、磁盘、塑料和软件魔法般神秘得混合,变成数码设备,并用自己出名的充满诱惑力的表演艺术宣传它们。不过说Jobs犹如马基雅弗利大概也毫不夸张——操纵原始供应商、合作伙伴甚至整个产业符合他的意志。
 
他浴火重生的脑力劳动之子(brainchild),苹果公司,在Fortune 500排名第121,远落后于诸如Dell(第34名)和HP(第14名)。然而,苹果的多产(fecundity)——在它领域中的每一个角度充满持续不断、艺术气息十足的创新——不仅深刻得改变了信息技术领域,更影响了众多相关产业。
 
想想吧。在不同寻常的30年职业生涯里,Jobs两次更改了计算机产业的发展方向。1977年Apple II宣告了个人电脑时代的到来,1984年Macintosh引入的图形用户界面更被从那以后的任何一台电脑所模仿。
 
一路上Jobs提出了“桌面印刷”的构想,为世界带来了激光打印机,并开辟了个人电脑网络。他还不经意随手资助了Pixar,而正是Pixar孕育了电脑动画电影的制作技术以及全新的企业模式。
 
自从1997年回到重病不起的苹果公司, Jobs像柔术名家般行使他日渐增长的力量。他用iPod折服了大众对Sony的崇拜,成为了消费电子领域的动力之源。
 
他一手说服了唱片公司、电视台和好萊屋,用iTunes Music Store教会了它们在数字时代如何销售商品。他以获得极大成功的Apple Store来给传统零售商孩子们传授了活生生的一课,如何经营高利润、高影响力的零售业。
 
今年,在他登上创意及宣传能量之巅,Jobs挥舞指挥棒,如同演奏交响乐般以前所未有的高度,成功得将iPhone打入手机产业。这是一个由玻璃和铝包裹的止咳糖外形的全能数字设备。
 
这就是Jobs颠覆的五个领域——计算机、好萊屋、音乐、零售和手机。他甚至还显著的影响了所有产业创意部门的工作方式,因为苹果为电影制作、声音合成与图像编辑领域创造软件工具。
 
不仅如此,他的艺术品位持续引领电视和平面广告。如果这还不够,在今年前期卖出Pixar后,他现在是迪士尼公司最大的股东。此时此刻,没有人能比Jobs在如此多领域拥有这样巨大的影响力了。
 
“我们不认为这是力量,”Jobs说,“我们只想制造创意十足的新产品,令我们的消费者感到惊喜与激动。是快乐、忠诚的客户使苹果具有了它的力量。然而,创造这一切的原始动力是,我们只是尝试研究我们自己想拥有的伟大产品,同时希望消费者们能与我们同样爱它。我觉得,在这么多年后,我们已经十分擅长这点了。”
 
Jobs也有搬弄是非、设置圈套的能力——对竞争对手萌生恨意,与不乐意接受他个人指定的对自己、以及对方的合作条款的商业伙伴、产业同盟产生摩擦。
 
NBC最近宣布它会从iTunes Music Store撤出它的电视节目并建立自己的视频下载服务,有一些唱片公司希望歌曲及专集定价更加灵活。倔强的Jobs还引来了SEC对苹果及Pixar公司backdating options问题中他的角色的调查。
 
是什么令Jobs名声响亮?甚至他的亲密朋友也坦白他们并不知道,这些人大部分为了种种原因不愿讨论他。然而,再没有一个高科技产业经理人,能够在踏入其最激烈的竞争对手的年度销售会议时赢得全体成员起立并热烈鼓掌喝彩的了。这正是2002年发生的事实,当Andy Grove邀请Jobs谈谈创新。
 
直到两年多以后苹果才同意开始在它的电脑中使用Intel的芯片。但是Intel的销售人员喜悦溢于言表。
 
明星的魔力:他毫不匮乏。
 

匆匆翻译滴 大家多多提意见建议

November 26

我的好友测试~

Good'ol 测试,不过我还是还头一回
 
有空去做做啦 看看你有多了解我~~ Open-mouthed
 
 
Unter steht das Ergebnis!
September 05

A few links

  • 13 dumbest driver in the world (pic)

    here

    Hilarious.

  • EVOL

    here

    Tasteful.

  • July 19

    Gadget Update: Nokia N76

    To put it clear & brief:
     
    Where it rocks:
     
    • FAST. This thing is fast. Messaging flies, and so is Web surfing. But where it really shines is when I do multi-tasking. IE, do web surfing while listening to radio (ironically. iPod for music~), at the same time answer a call, during the call go check up a number in Contacts, maybe even send a message.(Browser and radio all running in background) Then hung up the phone and go on Internet. It never slows down. Just as fast as running a single program (or even faster) on my previous phones.
    • I can move icons around. I can create folders, and folders within folders. I can organize the main menu any way I want(sans Renaming). It feels just like a regular folder on a computer. 
    • YES, the Symbian system IS like (a simplified) Computer.
    • Again, kudos to the multi-tasking mechanism.
    • The screen is HUGE! That monster is able to display 20 lines of text when web browsing.
    • The Home screen is great. It shows my daily schedule set in Calender. And there are 8 customizable icons to access to apps within few presses away.

    Where it stinks:

    • N76 crashes A LOT. 2-3 times a day. And that's after a reset(even more before). Reminds me of (you guess?) WINDOWS! WTH.
    • The UI font is not so elegant.

    Overall, the N76 is a great phone. Except for the crashes, everything (mostly) works.

    Rating: /

    Update: After applying the firmware 20.0.041, the phone NEVER crashes again. Dank Gott!

    May 16

    Quotes on Change and Modesty.

    Just a partial.
     
    • "Dream as if you'll live forever. Live as if you'll die today."  -- James Dean
    • "Don't belittle!"  -- OD Consultant, on the essence of a well-functioning human community
    • "It was much later that I realized Dad's secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously intrested in who you were and what you had to say."  -- Sara Lawrence-Lightfoot, Respect
    • "The most successful people are those who are good at plan B."  -- James Yorke, mathematician, on chaos theory in The New Scientist
    • "To live is the rarest thing in the world. Most people exist, that is all."  --Oscar Wilde
    • "It is not the strongest of species that survives, nor the most intelligent, but the one most responsive to change."  -- Charles Darwin.
    • "You must be the change you wish to see in the world."  -- Gandhi
    • "If things seem under control, you're just not going fast enough."  -- Mario Andretti
    • "Stay Hungry. Stay Foolish."  -- Steve Jobs, Apple
    • "The best thing a leader can do for a Great Group is to allow its members to discover their greatness."  -- Warren Bennis and Patricia Ward Biederman, Organizing Genius
    • "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."  -- John Quincy Adams
    • "A year from now you may wish you had started today."  -- Karen Lamb
     
     
     

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    xavier yang

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